Pimms Routemaster Bus
Agency: Mother - London
The idea was Introduce the public to Pimm's via non traditional media,
the Routemaster Bus was chosen as it is a quintessential British icon.
The Bus was designed around the character of Harry the Ambassador for
Pimm's who is a loveable walking contradiction.
So the exterior was Pimped up with chrome, go-faster-stripes and
neon under-lighting. The interior is a complete contradiction being based on a gentleman's private club, complete with Vaulted Ceilings, Chesterfields and even a log fire.
This approach establishes Pimm's as a democratic un-stuffy brand.
that can poke fun at itself.
Jacked up roof 
Bus interior 
Deck chairs for two, Picnic blanket 
Serving area, vaulted ceiling 
Rock Logo T-shirt